Author Archives: Sam Hobbs

Who decided we should walk 10,000 steps a day?

The recommendation to walk 10,000 steps a day can be traced back to a marketing campaign in Japan.  In the mid-1960s, a Japanese company called Yamasa introduced a pedometer named “Manpo-kei,” which translates to “10,000 steps meter.” This marketing campaign was launched in conjunction with the Tokyo Olympics in 1964 to promote walking and fitness […]